The story behind Strong Viking

The focus then shifted to exploring the obstacle run sport and creating something unique within it. Understanding the origins of something is essential for improvement. Experiencing a common primitive feeling was paramount. This feeling was very familiar; whether climbing a mountain with friends, skydiving, or participating in a military exercise with colleagues, the shared mission evokes a collective feeling. This feeling, just like thousands of years ago, is about overcoming the unknown through trust, security, and friendships. The search for the best match led to the Vikings, described as Strong, Tough, Adventurous, and Brothers—perfect ingredients for an obstacle run! (And, of course, the Vikings were strong because they participated in Strong Viking.) This led to a clear, unique, and authentic concept to move forward with.

With Strong Viking in mind, further exploration into Viking culture followed. Strong Viking was literally inspired by how it must have been back then. A Viking king addressing his troops became the basis for the Strong Viking pledge. To storm a castle, Vikings had to overcome a wall, which became the Walhalla Walls at the start and the Storm the Castle. Vikings carried shields and hammers, so why not use these as load carries? When entering Walhalla, Vikings had to overcome large steps, which became the Walhalla Steps. Strong Viking medals and bottle openers are also inspired by Viking stories. Additionally, it was important to include obstacles that provided a complete physical or mental challenge.