Cheers to „DAS EINZIG WAHRE“ & "OORAH"
We know Warsteiner as a tasty beer and we certainly associate "DAS EINZIG WAHRE" with a few good parties, celebrations and other nice evenings.
But especially for us at Strong Viking, there is so much more behind the great Warsteiner hashtag #ERFRISCHENDWAHR.
But where do we start? It is best to start at the beginning...
In 2018 a random contact brought the brewery of Warsteiner and Vikings together at one table. Organizing a Strong Viking event on one of the biggest brewery sites for thousands of Vikings? A true dream of Walhalla! From the beginning on it was clear here are two sitting together with the same philosophy and so two separate companies became strong partners.
Impressed by this large brewery, the beer town of Warstein, but above all by the unique scenery and possibilities of the location, we started this cooperation with a great feeling. With heartfelt enthusiasm we worked together towards the first Brother Edition in September 2019. Whenever possible, Warsteiner’s team supported us in all preparations, contact mediation and marketing measures. So we were able to present ourselves already four weeks before our event at the Warsteiner International Montgolfiade, which brought us a lot of attention. What a nice gesture and above all: what a great event! Highly recommended by all Viking gods.
The big day!
After the Montgolfiade, the final phase was approaching. During the breakdown of the balloon spectacle, the building up for the first Strong Viking event in Warstein began. After weeks and months of hard work, many meetings and preparations, the day had come...The day we wrote another chapter in Viking history.
With over 6,000 participants in one weekend, it was the most successful first edition ever for Strong Viking. Of course, our friends from Warsteiner also put together a team that took up the challenge and paved their way through mud, forests, mountains and 40 obstacles such as the 12m high Fjord Drop to finally reach Walhalla together. Once there, the team's success was toasted with a (of course) #erfrischendwahrem Finisher-Warsteiner.
From all sides there was only positive feedback. Big or small Vikings, wherever you were looking, you could see satisfied, happy and muddy faces. Above all, the surroundings inspired participants and spectators. After the event, it was quickly decided that we would like to continue the chosen path together with Warsteiner in the future.
New year - new goals!
So, the year 2020 should break all previous records of Strong Viking with 25 different editions. It all started out very well... Already in March a record sale of more than 45,000 tickets could be registered and then came what nobody could expect. A global storm that brought Strong Viking and the whole event industry to a standstill. The pandemic.
But, even in these hard times we could always rely on our strong partners. Although the beer market also collapsed due to the loss of gastronomy, festivals and all kinds of celebrations, Warsteiner reached out to us without hesitation and we always kept in touch.
In the meantime, there was hope that the event in Warstein could still be held in 2020. As we all know, this hope remained just hope...
But we as Vikings and also our Warsteiner friends do not know giving up! So, even before the official cancellation of the edition in 2020, we agreed that our journey would continue in 2021. To be exact, on October 2nd & 3rd with the Brother & Family Edition in front of an incredible backdrop!
So Strong Viking and Warsteiner are looking forward to a further good cooperation, but especially to welcoming YOU Vikings in Warstein again soon - in this sense: "Cheers" or "Skal" as we say in the north!