Escape the shadow with Björn Borg!
Two years ago Swedish sports fashion brand Björn Borg and Strong Viking joined forces. It's no coincidence that these brands found each other. Besides the shared Scandinavian roots, the core values and ambitions of both brands correspond: to inspire people to get the best out of themselves. The collaboration started at the end of 2018 with a joint workout with the staff of Björn Borg and Strong Viking in the Strong Viking Lab. The ultimate way to get this sporty collaboration off to a powerful start.
In the past two years Björn Borg has been featured with various activations during the events. For example, the Storm the Castle was featured in the BORG theme for the past two years. There were also several other obstacles presented in Björn Borg style. Moreover, the team of Björn Borg has shown to be a real worthy Strong Viking partner and they were present in large numbers during various editions. Of course, this was not only 'being present', they challenged the course with the team and conquered the obstacles. A great goal for Björn Borg's colleagues who are strongly motivated by the company to stay fit, challenge themselves and even take a fitness test every year.
But the highlights of this collaboration are of course the two joint collections we have created. Both collections consist of a sports and a casual line and are available in various sports stores, during the Strong Viking events and in our webshop. The sports collection proves that the Björn Borg collection maintains its quality under all circumstances. Obstacle runs are of course the ultimate test for a quality sports outfit.
The latest collection is presented in Project X: Escape the shadow. This collection and line of thought is completely in line with the past year. Together we escape the shadow and keep looking forward to the better days. With the items from this collection you will beat the dark days together with us. Motivate yourself to stay fit despite everything, a new outfit can certainly help! Of course you can also participate in our Christmas Challenge during the Christmas vacations! Set yourself a goal and go for it this Christmas! In addition, challenge someone you would otherwise be having Christmas dinner with. Then you can spend this Christmas together, but completely corona-proof and in a healthy way! We have certainly learned over the past period that being healthy and staying fit is more important than ever. Moreover, December is the month of giving and the ticket for the Christmas Challenge comes with a gift. You choose what you want to receive with your ticket, this could be a Björn Borg shirt for example!
That is not enough for this month of giving. Through our social media channels, together with our partners, we are giving away a number of gifts to our loyal fans! We're happy to announce that Björn Borg is also taking part and they are making some great gifts available for this December campaign. On two days in December there will be a promotion on our social media channels where you can win Björn Borg items. There will also be gifts from our other partners, so keep a close eye on our social media channels to have a chance to win great gifts!
On behalf of Björn Borg we wish you all a very nice holiday month and a fit and healthy 2021!